"The New Religion" for Elegant Magazine.

Photographer: Sara Lehtomaa
Models: Meri, Edosa & Paula

I think it's fair to say that money has become the new prevalent religion of the capitalist society. After all, money and religion do possess many similar characteristics. For instance, money can, just like religion, be used to control people, even though its leading purpose is something completely different. However, they can both be utilized in good ways as well, initiating goodness. Money can be used to finance the building of something that can benefit and help people. But it is merely a tool. This is arguable, but I believe religion's original purpose may also very well have been to act as a tool in order to achieve something better; it promotes kindness and compassion, which are both generally viewed as virtues. Religion encourages us to become a better person through fictional stories that act as a figurative guide. But I think this purpose has been misunderstood - once people read those stories with literal interpretation much of the meaning gets lost. That's at least what I believe religion is. People like having things explained to them, ready-made, served in front of them on a platter. Believing in God simply makes life easier, and it's a fairly easy and convenient choice to make. I don't think there's anything wrong with that - what people believe in is their own business. But when it starts effecting others negatively, once people start abusing this "tool" out of selfish reasons there might be a problem.

        Money can also, obviously, be abused like this. Most people in this day and age who live in a capitalist society are brought up to appreciate owning material things, and hence make their goals in life to own as much as possible, in other words to make as much money as possible. Being successful is more or less considered a synonym for being rich. Fair enough, it is true that it is close to impossible to survive without money in this world, or at least your existence most likely won't be as carefree since you have to fight to survive. But should you make it the sole purpose of your life? This all-encompassing devotion to money is very similar to the dedication some people express towards religion. (Of course, what I am doing here is overly simplifying and generalizing. And this is only my opinion, I'm not claiming to know anything.)

        This is slightly off topic (but kind of related to the whole matter of dedication) but I think that in general one should not commit oneself completely to an idea or way of thinking because that usually leads to an automatic rejection of other ideas. It blinds you in a way. And this kind of surrendering oneself to an idea is probably the main reason as to why there is war and other atrocities, due to the lack of compassion and understanding. It brings out the worst in us. Instead there should be a balance, leaving room for new unfamiliar ideas. Because that also happens to be the only way we may evolve. Getting stuck into certain patterns of thinking won't lead anywhere. I'd love to hear your thoughts on the matter, so feel free to leave a comment! And finally I'd like to thank my wonderful team for helping me fulfill this art project, it was a pleasure to work with you guys!



This is what I was up to last Saturday. We had been planning to have this wine / cheese party for almost half a year and yesterday finally got to the point of actually fulfilling it. Although, I have to admit I don't like wine at all, especially red wine. And that night my hatred towards it manifested itself as me spilling, or rather thrusting, Emilia's wine glass with such force that it flew all over my white wall and curtains. I was taking photos and in my usual careful manner I managed to swing my camera just in the right direction for it to hit the glass. But on the bright side (not really), now, embellished beautifully with red stains, my wall looks like one of Pollock's paintings. This isn't even the first time something like this happens to me, so I'm starting to get a little worried. I mean even just the amount of damage my camera has taken due to me bumping it into stuff is really upsetting. It's still working just fine but one day I'm sure I will regret my indiscretion. If smart people learn from other people's mistakes, and stupid people from experience, what does that make me then? Playing this board game called iKNOW also left me feeling extremely stupid, or unknowing to say the least. My common knowledge is sadly deficient. But hey, there are many different types of intelligence! Right guys?



Sunnies - ZeroUv*, Earrings - Nastygal, Crop Top - Nasty Gal, Pants - H&M, Leather Jacket - Zara, Boots - DinSko

I met up with Jade a couple of days ago. First we went to this parking garage to shoot my outfit and then we headed back to the city center to have a cup of hot chocolate. I seriously don't know what is up with me and parking lots. Whenever you enter one that's within a radius of 100 kilometers of Turku there's a good chance you'll spot me there dwelling with my camera. For one thing they tend to be good places to shoot in terms of lighting. And I really like the gloomy atmosphere they give off. Atm I really feel like exploring new places, not only because I need new and interesting environments to shoot in, but because I enjoy the process of going to unfamiliar places in itself. Turku is not that big though, and I should probably expand my area of operation. In other news, I'm very eagerly (and impatiently) waiting for one of my photo series to be published in Elegant Magazine, which should be happening sometime during this month. It's one of my favorite series so far and I'm very proud of it. I was given the pleasure to work with a bunch of awesome and talented people, including Mirjam Lehtonen who designed three head pieces for this photoshoot, so there's really no wonder it turned out so well. Just feeling very grateful right now.



Sunnies - ZeroUv*, Blouse - Zara, Pants - BikBok, Leather Jacket - Zara



Photographer: Sara Lehtomaa
Models: Susa & Aiste 

This photo shoot was sponsored by cling wrap. Lots of it. However much less than I had calculated...I ended up using only little over one roll and was left with six unopened packages...I'm really unfortunately bad at estimating stuff. But, on the bright side, now we have cling wrap for at least two years! As the title suggests the theme here is love. Or more specifically, the aim of these photos is to try to describe what being in love feels like. Wanting to be with someone all of the time, and almost starting to live through that person, in a kind of symbiosis. You start clinging to each other up to the point when you, in a sense, almost become one. It feels wrong to be away from that person, and once you are reunited there's a sense of relief and comfort, as you have returned to the spot that is meant just for you. And I'm not referring exclusively to a romantic kind of love but any kind of relationship which involves a deep sense of caring for each other. I really want to thank Susa and Aiste for doing this; being in love may be peachy but being wrapped up in cling wrap for a whole hour, not so much.